EAT AND DRINK THE FRENCH WAY
Nouvelle Garde is the promise of a new vision of the hospitality industry, with one core raison d'être:
Drinking and eating the french way
To fulfill this promise, we have set ourselves three major missions:
1/ Nourish all generations with a responsible cuisine.
2/ To defend France's culinary heritage and the French art de vivre, the art of hosting and sharing a fantastic meal.
3/ To support those with a passion for the industry by promoting equal opportunities, training and internal promotion.
Pour un nouvel âge d’or de la brasserie traditionnelle française
La Nouvelle Garde c’est une bande de jeunes qui défendent frénétiquement l’art de vivre à la française à coup de brasseries traditionnelles. Des brasseries où l’on s’adonne aux plaisirs simples de la vie et où les moeurs sont libres, comme notre cuisine.
la nouvelle garde est certifiée B Corp
B Corp is an extremely rigorous international certification that recognizes companies committed to doing things right by being mindful of their impact on their employees, partners, customers, and the planet. In short, companies that are dedicated to responsible production, responsible employment, and responsible governance. We sought this certification because we believe in a more equitable, more humane, and more sustainable model for the restaurant industry. It’s not an end in itself or a medal to show off; on the contrary, we see it as a starting point, a commitment we’re making to keep improving day after day. We’re far from perfect, but we’re convinced of one thing: as long as we keep this drive to do better, we can make the restaurant industry a real lever for change.
La nouvelle garde manifesto
As an announcement of our new brasseries, and since we're getting bigger every year, we've
summed up the spirit and vision of Nouvelle Garde in a beautifully designed manifesto. A sort of
manifesto of our identity, it encapsulates our social model, our ambition and our raison d'être.
It presents our missions and values in all simplicity, and highlights those without whom Boire et manger à la française would not exist: our teams and our producers. Enjoy your reading!
For a new kind of hospitality
We're not perfect, but we're determined to change everything that might improve our vision of the restaurant business: fair, honest, virtuous and caring for all those involved. We've written down on paper everything that sums up our sincere vision of the profession.
In the same spirit of transparency, we publish our gender equality index every year.
In 2026, Nouvelle Garde achieved a score of 89/100 on the gender equality index, reflecting tangible progress in areas such as pay equity, salary increases and career advancement.
Impact statement
Because our missions translate into concrete commitments, Nouvelle Garde produces an annual impact report. This report assesses our social and environmental commitments through a number of indicators, such as the number of breweries with the Ecotable label, the percentage of internal promotions, and the percentage of purchases made using short distribution channels and sourcing directly from our producers. It also enables us to set objectives with a view to transparency and continuous improvement.
Our objectives for the coming years? Comply with the Paris Agreements, so that we can do our bit to fight global warming. Because for us, dusting off the traditional French brasserie isn't just a question of decor, home cooking or fair sourcing.
We're not perfect, but we're keen to share our achievements and our ambition to change everything that can improve our vision of the restaurant business: fair, honest, virtuous, and mindful of all those involved.
Rapport de mission
Nouvelle Garde is becoming a mission-driven company. This is a new legal status established in 2019 (under the Pacte Law) for companies that wish to make a greater commitment to society by defining a purpose and setting social and environmental goals.
Nouvelle Garde becomes a mission-driven company. This is a new legal status that exists since 2019 (Pacte Law) for companies wishing to make a greater commitment to society, through the definition of a raison d'être and socio-environmental objectives. Becoming a mission-driven company pushes us to be more ambitious and rigorous in our objectives, and to do so with complete transparency. So it was our duty to reveal our commitments to you behind the scenes, without pretension but always with passion. This report compiles our DNA and details our progress towards our environmental and social objectives. It's a summary of how far we've come by 2023, and a glimpse of what we hope to improve in the future.
